How to Tug at the Viewer's Heartstrings with Your Animations

Whether they call themselves filmmakers, painters or writers, great artists know how to make fiction come alive in front of the audiences’ eyes. “Show, don’t tell” has long been the imperative of those who create new worlds for the pleasure of others, and is one of the rules that successful content marketing strategies follow as well.

Online videos might not be as easy to make, but effective social media campaigns rely on them to engage those audiences that have no time, will or patience to read 2000 word long articles. Being just as informative and attention-grabbing or even more so, online videos will continue to pamper those who prefer to scroll faster and interact exclusively with moving pictures.

Marketing aside, engaging videos will always be among most consumed types of online content, which makes them quite suitable for effective storytelling. Regardless of purpose, you’ll need to make yours creative and innovative in order to stand out from the crowd.

If looking for something different, however, a factor that will inform, delight or do both at the same time, animations are your go-to solution. Here’s how to master them.
 
Shorter is Sweeter

Being an artist in the digital era is not the easiest thing in the world, let alone the most profitable. We’re constantly reminded of how indecisive and impatient our audiences have become, but still compelled to create under the pressure of the notoriously shrunken attention span. The last time anyone bothered to measure, it was 8 seconds long.

Consequently, that’s exactly how much time you have to catch somebody’s attention before it eventually bounces away. However brilliant, your animated video story depends on how you introduce it, which is why you’ll need every trick in the book to make the very beginning as exciting and engaging as possible.

Sad Stories & Happy Ends

By definition, attention “implies withdrawal from some things in order to deal effectively with others”; this means your video will have to deliver something powerful enough to silence all other thoughts and overshadow all other sources of distraction. And, what can be more powerful than emotion?

Psychologically speaking, four basic emotions that your story can and should trigger are happiness, sorrow, fear and anger. Each of them is quite potent for grabbing and retaining attention, while subtle combinations provide a truly emotionally intense ride. Though effective video editing services by video caddy can do wonders for the emotional impact of the overall story, most video-makers still choose a less risky alternative.

 
Awaken the Inner Child 

Ever wondered why children smile more often than adults? Wonderfully curious about the world that surrounds them, kids remain completely open toward all influences. Simply because they keep their inhibitory neurons off, catching their attention is so much easier than engaging adults.

Being initially created for children’s delight, animations return adults to less complicated phases of cognitive function. There’s something about animated characters that’s utterly lovely, infinitely interesting and, most importantly, harmless. By reintroducing adults with all these goofy cartoon companions, animated videos allow them to get in touch with their inner child, thus tapping straight into their long-hidden emotions.

Seeing, Hearing, Feeling

Still, emotional video stories need to affect different senses, while animations only trigger visual sensors. The choice of colors as well as the psychology behind them, allow masters of animation to suggest an endless number of messages, thus stimulating emotions on a deeper level. Apart from experiencing fictional worlds with their eyes, people often feel something only by listening.

Animated videos are quite suitable for emotional musical scores and sound effects as well. Though we are grow up now, most of us still remember – “A Whole New World” by heart and raise our cats in the air in celebration of the opening theme from Lion King. These Disney classics only prove what artist knew all along – appeal to a kid behind a man, and the man will crack open.


So, whether you’re trying to reach your bosses with a slideshow presentation or delight your social media neighborhood with another Totoro, keep in mind these simple motion design rules: squash and stretch to give your characters lifelike weight, delay action to keep them on the edge of their seats, communicate attitudes, moods and ideas through effective staging, time your action well and whatever you do, always exaggerate those big, lovely eyes.

Hidden Underlying Ideas of Animation

Who am I? Mr. Krabs? Not sure? I'm not hiding from you!

It is not a secret that the basis of successful animated cartoon is its idea. Idea is the core of the plot of the animated cartoon. You can express the idea with 2-3 sentences. Nevertheless, general result of animated film will be higher if its idea is enthralling.

The world of animation is mysterious and contains many secrets and hidden ideas. Not only children but also adults watch cartoons. We like to watch them in our free time but seldom think that funny running pictures have some king of hidden sense. Our aim in this article is to discover hidden underlying idea of animation by the example of some cartoons.


1. SpongeBob SquarePants. Let us start with the famous cartoon of Nickelodeon “SpongeBob SquarePants”. This cartoon is object of adoration and imitation by many children. However, do you know that every character of this cartoon symbolizes one of the seven mortal sins? Audio comments to the episode “Plankton” on DVD with first season of cartoon series prove this fact. Every hero got one sin. Can you guess which one got every character?

Mr. Krabs is impersonation of greediness. Avid chef of SpongeBob impersonates himself black side of capitalistic system. Mr. Krabs thinks nothing else but profit, economizes on all and even sings a song that how he loves money in one of the episodes.

Envy in the cartoon is Plankton. Plankton compensates his little size over and above with the help of huge envious ego not giving him a peace even for a minute. All his life is embodiment of plans about the ownership of krabsburgers’ secret recipe. According to his opinion, they are personation of all that, that he is unfairly deprived.

Laziness is Patrick Star. Patrick is so lazy that he lives under the stone, does not work and almost all the time sleeps or plays games. He even gets reward “For the biggest laziness than anyone other” in the episode “Big pink loser”.

Squirrel Sandy Cheeks has pridefulness. It is enough of one look at the squirrel in order to understand that it is impossible to find prouder creature. She is proud of her Texas origin and fact that she can live under the water and is always busy with self-improvement.

Anger is Squidward Tentacles. It is quite understandable explanation: Squidward does not rage on SpongeBob, Patrick, his job and life only when he sleeps.

Gluttony is another name of SpongeBob’s pet, Gary. Domestic pet of SpongeBob sleeps and meows. However, it meows because of hunger. Once when SpongeBob was not in time for feeding him, Gary ate off half of sofa. It managed to find yearly food reserve for sea snails in other episode and ate it at once becoming pathologically fatty.

The main character got lust. This analogy is the least obvious, as we get used to realize the word “lust” only in sexual meaning. Another meaning of word “lust” defines as “passionate wish of something”. SpongeBob is possessed by the lust of life and impressions. He passionately wishes that all like him and he quite often goes to all lengths for achieving of his aim.

2. Adventure Time. Another cartoon, which contains in itself hidden idea, is Adventure Time. The main characters of cartoon series are Finn and his friend, dog Jake. They live on the tree in magic country – The Land of Ooo. When they want, they save princesses from The Ice King, if they do not – they fool around. Adventure time amazes the imagination from the unexpected side. It is practically impossible to guess what will happen in the next moment. Cartoon series is direct inheritor of animation during psychedelic revolution.

Land of Ooo is magic world of developed childish consciousness, which has stopped in a footstep away from inevitable growing-up through the hell of pubescence and that is why does not understand its borders. Courage of imagination occupies all surroundings and stumbles only occasionally, when ruins of reality appear thanks to fictional landscapes. Ruins do this series unique.

The first shot of the title sequence hints that disaster happened in fairy-tale. Pushing off from swamped with industrial trash glade, show runs to the world of fantasy as well as frightened kid hides from fears in his consciousness. Spooky world of rusty machines, destroyed highways, flooded cities and burning deserts is shown from episode to episode on the background of engrossing adventures of childhood.

The world after doomsday has become the cartoon. If these were playful hints in the beginning, soon after they turned into main narrative line. We learn after the final episode of fourth season that boy, which is similar to Finn, sits on the debris of the broken adult world in backwoods. Our hero has mechanical prosthesis instead of arm and silent dog sits next to him.

It is not understandable what factors influenced on Finn in order him to leave the world of daydreams. However, it is correct to say that the reason is growing-up. Adventure time is one of those rare cartoons, where space bends under the flow of time and is dependent to the growing-up. The voice of Finn “breaks” in last seasons and kisses of princesses instead of adventures are in his thoughts. His universe becomes darker, more strange and complicated. His imagination just barely deals with its main function – defense from the hell of reality.

Ugliness of present time mostly leaks to the Land of Ooo. Disaster, which had happened once, got name “Great war of mushrooms”. Now we understand that the world of Finn is the space burned with nuclear strikes and radioactive rains. Enough time has passed after cataclysm in order ferroconcrete constructions to cover with grass and gene mutations to change existing forms of life. Finn is the only human in magic land “Ooo”. Other are creatures, whose qualities and ongoings are equal to the monsters of reality. They live in stand-alone enclaves and crowd together in tribes. Sure, imagination of the child processes all input data and creates own unique world where the best friend is mutant with dimensionless structure of the body and forbidden places are the most appropriate locations for adventures. Convertible notional “currency”, which Finn borrows from the present time is unavailable, but famed thanks to items of the past time childish happiness. So candies turn into kingdom, broken Gameboy – in universal gaming console and left in inheritance from the civilization technologies – in magic.

About the Author: Melisa Marzett is professional in the sphere of writing. She has unique writing style, which helps her to create masterpieces of art. Her blog-posts are great example for writers-newbies. Melisa works for http://resumeperk.com/ If you need help in writing of excellent papers then you should read her blog-posts.

How We Met And Compiled This Crazy Post

Here is the funny story of how we met, remember? I am a bug and your a bug and we both wanted to have the prettiest woman in the world as wife and they should be human being. And we decided to meditate in a cave and the Holy Spirit fullfilled our wish that changed us to be human being, wow!

And we wandered and started to learn how human beings behave and we acted as closely as them. We learned how to talk in pleasant manner and we learned courtesy as well. Nobody taught us and we turned out to be the greatest autodidact in the world. Look, it’s somehow funny to get stories of daily life and we just saw people met one another, how we saw the interactiion and it’s great to create a book which could becoe historical guidance later in the future. I wonder if you want to be librarian.

Then we focused on how to make our dream comes true, to meet the girls, our wives to-be. But, in fact it’s crazily difficult to get one. There’s nothing in the world as we expected, we just got lost in this American presidential campaign but we hated to talk about it, there’s no such thing to call funny story here, we just met problems and problems, and then we started a journey to India. We would like to meet pretty actors there and ask why Indians like singing and dancing. But there’s no answer. This stereotype was not we’re looking for.

Then how come, that idea appeared? We would like to go to a temple which has no iron elements in its structure, and no cement. The concrete was used only in the foundation. The rest was made of stone. Marble and granite for the construction was delivered from all over the world. It was processed using special technology, and then joint together. All pillars of the temple are stacked, and all stone elements are turned 90 degrees after being connected. It was done to provide seismic resistance in case of earthquakes, which sometimes happen in India. Imagine the level of precision required for stone processing to assemble this big "puzzle". Wow, we already became engineers here!

But we hadn’t started our journey yet, we thought about some other place, Taj Mahal? Is it funny if we don’t have money but have only dream? Wondering if only the story started here and we met here.

The Taj Mahal was built by a whopping 22,000 laborers, painters, stonecutters, embroidery artists. 2. Legend has it that Emperor Shah Jahan intended to build another Taj Mahal in black marble across the river but a war with his sons interrupted these plans. 3. The changing moods of the Emperors wife are well captured by the changing hues of the Mausoleum at different times of the day. It takes a pinkish hue in the morning, milky white in the evening and golden at night when illuminated by moonlight.

If you were a conglomerate, would you buy Taj Mahal? Maybe for your kid to play around? This going to be great.

But, wait, don’t you think all this is weird. Taj Mahal and the rest? It’s about a funny story of how we met, remember? But that point is missing. When? Where? On what occassion?

Forget it, we already made a unique post!

What Makes Animated Explainer Videos Such a Great Marketing Tool?

Digital marketing has exploded in the last 10 years and, today, it has become a more valuable method of advertising than traditional marketing channels. Furthermore, this industry is expected only to improve and grow in the future. This is why a lot of business organizations have started investing more in digital marketing.

Digital advertising is more available, measurable, and can be targeted in a much better way. You can focus on the exact target audience you want, to ensure that your advertising material is seen by people who might have interest in it.

Digital marketing can include various mediums, like text, images, and videos. Visual content is currently the strongest form of advertising, with the emphasis on videos. This form of content has the most potential for attracting the attention of consumers and engaging them. Today, we will talk about animated explainer videos, which are some of the most effective video forms in marketing.

How are animated explainer videos different? 

Animated videos in general are quite engaging, compelling, entertaining and visually appealing. But, when it comes to explainer videos, the biggest advantage is not in their animations, backgrounds, characters or customized colors. Their greatest value is their story.

Liked I mentioned before, text is a tricky business, as most people won’t bother to read something and this leaves a lot of room for misinterpretation. Explainer videos completely remove the guessing part and they effectively explain the core functions and general uses for certain services or products.

Simply put, people will understand your services or products better when they have a video of someone talking and explaining everything to them. Animated explainer videos also use professional animations to enhance their message and bring business organizations and what they have to offer to their potential customers.

Basically, they have the same traits like regular explainer videos, but they are much more versatile and they can be used to promote any products or services, if the animators know how to do their jobs professionally.

Why is animation effective? 

It’s true that animated explainer videos are only one form of video marketing; however there are a lot of reasons why a business should choose these types of videos to market themselves. In some cases, getting real actors is better, but animated explainer videos have their advantages as well.

For example, if your business works on building websites and wants to present how important it is to optimize the site for mobile users, you will have to show some studies and figures in your video, to show that mobile consumers are very important and that it’s essential that they have a great experience, as any other visitor. You cannot do this if you don’t have any animations. Literally any information can be presented virtually through animation and this is the key advantage.

Vivid animations, combined with interesting cartoons can invoke strong emotions, while setting a unique atmosphere where viewers are focused on the video constantly and kept engaged. This means that emotion is added to the mix, which enhances the effect you want to achieve.

Your buyer persona can relate to your animations 

Before creating your own video that can represent your business, products, or services the best possible, you need to understand your target audience. Once you’ve done your research, use the important information you have gathered to create a typical buyer persona which would be interested in your business and what you have to offer.

Once you have drawn a picture of your customer and created a buyer persona, you should create an animated character that can be appealing to that person. He or she should have similar problems, questions, choices, and interests.

This is how people will feel connected to the character talking to them and they’ll identify with him or her. This connection will create trust, and that’s what’s most important.

These videos can help you improve conversion rates, make your website visitors stay longer on your website and browse through your services. Additionally, if you share videos through social media and they become viral, you can even attract greater traffic to your website.

Why Whiteboard Animation Should be a Big Part of Your Branding Strategy

The field of marketing is always changing and we are witnessing many developments in this industry. With digital marketing getting so popular lately, many new trends have come into play. The diversity and potential of all these advancements has made it possible for businesses to design quite effective and diversified marketing strategies.

Whiteboard animation, being one of them, has become a very popular medium in the modern marketing industry, especially when building a brand identity. Many marketing agencies and businesses recognized its various potentials. Here are some of the reasons that made whiteboard animation/videos an inseparable part of every serious marketing effort and branding strategy.

Make Sure That your Message is Heard

The main reason why businesses invest in branding is to establish that special emotional connection between their establishment and the customers. This goes beyond all the benefits and other perks your customers will experience when using your company’s products or services. A successful branding strategy has to be able to affect the bond between the customers and the company. In other words, it has to inspire them to start caring for the company.

Some of the commonly used elements in whiteboard animation are logos and custom themes. And, this type of animation is exactly what can make the prospects associate the messages found in videos with the business establishment. The visual appeal of whiteboard videos is different than the ones found in common video ads. This is why more and more companies tend to spice up their branding game with this type of animation.

Better “Brand Boost Interest”

One of the characteristics of a successful branding strategy is that it has to be put into action and be able to affect prospects well before they have even considered making a purchase. This is a very sensitive step that comes right before the purchasing decision is about to be initiated and whiteboard animations are exactly what businesses are using to build confidence.

Generating interest in your prospects’ minds is known as “boosting brand interest”. With this in mind, it doesn’t come as a surprise that so many branding strategy agencies outsource the animation process to studios specialized in whiteboard animation. With whiteboard animations, companies can precisely control what they want to put out there. This way, a branding strategy can be planned down to every little detail.

Furthermore, companies can continue using the same whiteboard video for many other occasions, thus lowering the total cost of the entire marketing strategy.

Stand Out from the Crowd

With the competition being so hard and the markets being so volatile and oversaturated, marketing efforts and branding strategies have to help the business get in a better position and establish an ongoing and wide influence. In order to achieve this, businesses have to come up with unique content – whiteboard animations are the right solution in this case.

They can be used to, in the subtlest of ways, distinguish a company’s products or services from the competition. This is why we can see more and more whiteboard animations presenting a product and service with all of its unique features and explaining what benefits it brings into the prospect’s everyday life.

Provide Upfront Value

Whiteboard animation is commonly used to educate prospects and inform them of the new products and services that are about to become available on the market. But, what’s more important, every whiteboard video also contains fragments where companies emphasize what they have designed and how it is going to help customers. By providing upfront value of their products and services, companies also build a respectable brand image, which leads to getting increased credibility with the audience.

This credibility is really important when a potential customer decides where to make a purchase. Whiteboard videos can be the factor that sways them to turn to your establishment.

As you can see, there are many benefits to making whiteboard animation part of your marketing and branding strategies. This type of animation can easily become a unique channel for communicating subtle and specific messages to customers. It also has the power to intrigue an average viewer to look further into the products and services of a company. If you want to expand your knowledge on this subject, feel free to read other online articles that cover branding strategies.

Indonesia Voice Over Samples

These Indonesian voice over samples are for you to review. And while doing so, what would you like to drink, coffee, maybe? Sorry, I don't drink coffee. I just drink tea occasionally and much water, not that much, but just enough for my skinny body. Wait here, but sorry, I cannot just go to the kitchen right now and cannot email you this liquid due to my busy schedule.

But, wait, why can someone be skinny?  Even he eats much! To find the answer we need to go to the keyhole and find some mice there mocking at you. Just pretend to be Tom and they are Jerrys. Wow, this is going to be awesome! Anyway, you haven't started listening to the Indonesian voice over samples below, have you? Not yet, one thing for sure, because I'm offering you more than coffee and you get distracted. Coffee is somewhat not good for our body. Not somewhat? But totally? Extremely? You cannot make it as a sleeping pill, that's silly. And if you make it the one to depend on to stay awake you make big mistake. Maybe not too big--to some, off course.

Okay, back to the idea of how and why I write this post. You know one of the biggest countries in the world? You know how investment would be efficient with a huge population there in need of your product? And you know, how through my experience, are there getting more and more people starting investing in Indonesia? Having business here is highly recommended. Thus, you need promotion; if language is one of the problems, so you need voice over actor. And you may find the samples here.

I don't have to provide data about how much the exact population in this country. But have you known that our country has great people with hospitality and friendly. Everywhere you go, finding people smiling at you. There are some bad guys like in any other places all around the world, but the percentage is small and you are relatively save here. When there's a terrorism bomb, our skinny president will be the first to react than his political rivals, lol. Anyway,  I am just giving way to you to start thinking about expanding business, maybe through testimonial video? Here is one sample.

Click me

Or SEO articles written in Indonesian? I can translate very well, but currently there are too many people doing this job and it takes much time for detail like choice of word and how to stay up in context. You call it labor? Not laboring job, isn't it? So, I just leave it all to the young to do the rest.

Well, get down to business, here is one sample of the voice over narrated in bahasa Indonesia



Here is another one

And this

Sorry, cannot provide you coffee today, but I can provide my time to lend my voice if you have any projects needed to be done. Thank you.

Have a great day!

HIRE ARTIST TO PROMOTE BUSINESS THROUGH WHITEBOARD VIDEO? WELCOME!

Promote your business with whiteboard video, as urged by Clark Kent. Over the decades "Clark Kent" has been seen mostly as a disguise for Superman, enabling him to mix with ordinary people. Not only this, now he leads you all people to be here on man2tickle.com for a review of business product. Let's say, how about hire an artist for your SVG, PNG, JPG files if you cannot draw images?

Clark Kent cannot fully fly. He thought of doing something useful to boost my business and your business as well. He would like to recommend anybody to expand business in Indonesia to think about starting promotion, either by outreach campaign or audio video promotion. Promoting business through whiteboard video would be great! Hire an artist would be recommended. Investor protection is relatively strong in Indonesia, ranking in the top 50 in the world. The government continues to recognize and uphold property rights of foreign and domestic investors, and there have been no overt expropriatory actions forced on investors in recent years. The 2007 Investment Law cemented this approach by opening major sectors of the economy to foreign investment.

Together with Clark Kent, an American billionaire, playboy, philanthropist, and owner of Wayne Enterprises. Bruce Wayne may visit and recommend this site to all business people out there to get inspiration of how promotion should be done in fancy way and fun. This is an exceptional blog for artist for hire. And Whiteboard animation video could be one of the options for promoting business, so effective! It’s not a story that after witnessing the murder of his parents Thomas Wayne and Martha Wayne as a child, he swore vengeance against criminals, an oath tempered by a sense of justice. Wayne trains himself physically and intellectually and crafts a bat-inspired persona to fight crime. No, but there’s something like picture of it in vector or whiteboard animation works of any kinds of style.

Well, Mr. Nurman just learns to tickle your fancy here. One of artists for hire all over the world And Peter Parker agrees that while swinging on skyscrapers he can have some entertainment by visit this tickle your fancy blog presented not only for business people but for brokenhearted and especially for people with positive mind. Promote business with video for brokenhearted, what an idea! Sketch your story on whiteboard!

Do you believe in power of belief, don’t you? Lex Luthor will go against all kindness since he hates Superman very much. But he cannot stop people from visiting this site to review business product or just wanna have some fun with funny article to kill your time.

As a small business owner, you can only do so much yourself. Sure, early on, you’ll have your hands in the marketing, accounting, sales, and customer service, but as your company grows, you’ll need to find others who can help you take on some of these tasks

Let experts do what they do. While you may only be marginally good at updating your company’s social media profiles, a marketing consultant or agency does this for a living, so they’ll know better than you what tactics to use to get the best results. They can Promote your business with whiteboard video or anything related to online marketing,

They can do it faster than you. One of them is here man of talents, artist for hire, Muhammad Nurman