What Makes Animated Explainer Videos Such a Great Marketing Tool?

Digital marketing has exploded in the last 10 years and, today, it has become a more valuable method of advertising than traditional marketing channels. Furthermore, this industry is expected only to improve and grow in the future. This is why a lot of business organizations have started investing more in digital marketing.

Digital advertising is more available, measurable, and can be targeted in a much better way. You can focus on the exact target audience you want, to ensure that your advertising material is seen by people who might have interest in it.

Digital marketing can include various mediums, like text, images, and videos. Visual content is currently the strongest form of advertising, with the emphasis on videos. This form of content has the most potential for attracting the attention of consumers and engaging them. Today, we will talk about animated explainer videos, which are some of the most effective video forms in marketing.

How are animated explainer videos different? 

Animated videos in general are quite engaging, compelling, entertaining and visually appealing. But, when it comes to explainer videos, the biggest advantage is not in their animations, backgrounds, characters or customized colors. Their greatest value is their story.

Liked I mentioned before, text is a tricky business, as most people won’t bother to read something and this leaves a lot of room for misinterpretation. Explainer videos completely remove the guessing part and they effectively explain the core functions and general uses for certain services or products.

Simply put, people will understand your services or products better when they have a video of someone talking and explaining everything to them. Animated explainer videos also use professional animations to enhance their message and bring business organizations and what they have to offer to their potential customers.

Basically, they have the same traits like regular explainer videos, but they are much more versatile and they can be used to promote any products or services, if the animators know how to do their jobs professionally.

Why is animation effective? 

It’s true that animated explainer videos are only one form of video marketing; however there are a lot of reasons why a business should choose these types of videos to market themselves. In some cases, getting real actors is better, but animated explainer videos have their advantages as well.

For example, if your business works on building websites and wants to present how important it is to optimize the site for mobile users, you will have to show some studies and figures in your video, to show that mobile consumers are very important and that it’s essential that they have a great experience, as any other visitor. You cannot do this if you don’t have any animations. Literally any information can be presented virtually through animation and this is the key advantage.

Vivid animations, combined with interesting cartoons can invoke strong emotions, while setting a unique atmosphere where viewers are focused on the video constantly and kept engaged. This means that emotion is added to the mix, which enhances the effect you want to achieve.

Your buyer persona can relate to your animations 

Before creating your own video that can represent your business, products, or services the best possible, you need to understand your target audience. Once you’ve done your research, use the important information you have gathered to create a typical buyer persona which would be interested in your business and what you have to offer.

Once you have drawn a picture of your customer and created a buyer persona, you should create an animated character that can be appealing to that person. He or she should have similar problems, questions, choices, and interests.

This is how people will feel connected to the character talking to them and they’ll identify with him or her. This connection will create trust, and that’s what’s most important.

These videos can help you improve conversion rates, make your website visitors stay longer on your website and browse through your services. Additionally, if you share videos through social media and they become viral, you can even attract greater traffic to your website.

Special Offer This Month! Whiteboard Animation Video For Business!

Special offer for you this month, to boost your sales through video marketing. It's for one month only starting today 12 Sept 2014. Let me draw it for you in color, voice over and music background included. Use Whiteboard video. This sort of animation is very effective for online promotion.

Don't let your website be a museum. Or a cemetery. Or a home with termites everywhere. Think about grabbing attention at the first page, your home page. Create a story, create problems that your client crazily need to solve it. One, two, three or more. You provide the solutions and at the end you come for help as the only one solution maker on earth that they need. This is what we call call to action. Consider this special offer using whiteboard video to boost your sales before it's too late. Business needs visual. This is part of right-brain marketing stuff which include visual, questioning, storytelling and service. People of all ages like movie, cartoon, animation, etc so be there to stand out from the crowd!

Just make your audience get involved. According to a study in the UK in 2013, 56 percent of respondents give a "like" more video content than the content of texts or images. This proves the video content is able to make audience feel much more involved.

Whiteboard animation video for business is not new for global world, but maybe it is for you who just dropped by here. There are many people selling this service but mostly they just drag and drop images from the library. Some make custom drawings, including me. So this special offer gives you original work with reasonable price.

Here is a sort of video that you'll get.

In the marketing strategy, evoking emotions of consumers is proven to be able to increase consumer interest in using a brand or product. This emotional power is capable of changing into a potential consumer audience. So, naturally they become convinced to buy your products.

Who would have thought that to add video on a website can actually help increase your chances of appearing on the first page of Google search. According to Comscore, the video content can boost your SEO content 53 times higher than an image or text. This of course can work well if you are able to make quality video content and is able to attract the audience.

So, the attraction starts from here. The special offer applies for one month only. Whiteboard Animation Video For Business by Mr. Nurman learns to tickle your fancy!

                                                     

Or alternatively click here for more detail if you're not sure where your money will go 

Whiteboard Animation Video? Get It Cheap Here

Looking for a cheap, but engaging whiteboard animation video? I will do it for you. It's a good quality one and originally hand drawn, no clip arts or stock images.

I have been doing this for around 4 years but mostly I win projects in Indonesia. Anybody who want something different from what you usually see on YouTube, you can try to compare it to my work. See the example here.



For those who haven't known the benefit of having this kind of attractive presentation, please be there in the classroom. Research has repeatedly demonstrated that students learn better when they are fully engaged and that multisensory, hands-on learning is the best way to engage them. Interactive whiteboards facilitate multi sensory learning whether it is a collaboration exercise for math problem solving or a Google Earth tour of the Amazon rain forest.

This kinds of animation was initially not cheap. You had to spend more than $ 1000 for a few-second video and that's done traditionally. Now there are some softwares which enable anybody--even those who are not good at drawing--create an engaging presentation.

Another sample, look at this Tom Jones Without Love There is Nothing.



Well, I fell in love with RSA Animate style. and both these whiteboard animation samples are inspired by it. As you know, there are quite a few ways to make videos. The most common formats are: Webcam videos, where someone simply speaks into the camera. Videos shot with cameras or phones. Slideshow videos made with a program such as PowerPoint. Slideshow videos made using a service such as Animoto. The cost vary, from a cheap to the expensive ones. I might not say this two or three years ago, I guess.

Whiteboard animations surely function as a sales tool and it’s getting cheaper. One of the most effective uses of them is as a vehicle for sales message delivery. In fact, giving sales pitches via video offers a number of different advantages compared to standard, “stand and deliver” style Power Point presentations. On the one hand, the doodle art can go where salespeople sometimes can’t. Because these videos can be distributed digitally, they can be deployed on the web or via email in situations where an in-person meeting isn’t possible or practical. In this way, they can help increase sales where traditional presentation methods would have failed.

Okay, now just write your text. This is one for the example: The Reece School, which serves students in kindergarten through eighth grade, is one of the oldest non-profit special education schools in New York City. The school was founded in 1948 by Ellen S. Reece and housed for nearly 60 years in the home she owned on East 93rd Street in New York City.

In 2006, after decades of continual growth, the Reece School moved from its original home into a modern, high-tech new building located at 25 East 104th Street, next to the famous Museum Mile and Central Park.

Reece has a highly academic special education program for psychologically fragile students who may have learning disabilities, emotional dysregulation or speech and language impairments. In addition to the academic curriculum, the Reece School stresses the development of social skills to help children function successfully.

When you’re done with it, you can have a cheap, but engaging whiteboard animation video here. Thanks.